So let me apologize in advance if this post is rambling or seems a little all over the place. This is something that I’ve been having a lengthy, internal debate over – being labeled a “beauty blogger.” I’ve contemplated getting rid of my blog altogether, changing the name, and even what to write about. After several months of avoiding it altogether, I think I finally settled on the latter.
This whole beauty blogging thing started when I was itching for a creative outlet of some sort. I was in the middle of an “in between time” of my life. I was out of school, working part-time, but wasn’t working in the career field I wanted. It felt like I was in limbo and needed something that was mine to control and create. So, here we are. But things have changed tremendously, and I know I’ve written before that my priorities have changed. But, it’s the truth. I know I’m a good writer, but I’m not obsessed with beauty or in love with the tiny world that comes with it. I’m not going to sit here and endlessly bash those that are, but I’ve just figured out that I’m on a different path. I still whole-heartedly support anyone who writes or creates a blog, Youtube, Instagram, anything, even if it is centered on makeup.
So why do I not want to call myself a beauty blogger anymore?
Just like most other girls/women who love beauty products and the beauty world, I fell in love with the sparkly, shiny, and new. I was a sucker for the vicious whirlwind of consumerism that drives the non-stop beauty purchases. I also had all the time in the world to do my makeup when I didn’t have to be at work until 2 pm. That’s not a luxury I have now. Ya girl prefers her extra 30 minutes of sleep in the mornings. I also realized that spending all of that money on beauty products wasn’t going to put me on track to accomplish my other life goals. I also ended up feeling guilty for some of the purchases that I didn’t end up liking or barely used.
And what’s worse than spending thousands of dollars on makeup? Throwing it in the trash when you don’t like it or because you held onto it for so long that it expired. Or forcing yourself to use makeup that you don’t like. It just straight up puts me in a bad mood to try to use a product that I know doesn’t make me look my best, or that I have to work harder at applying. Plus, if you return an opened product to a store to get your money back, they’re just going to mark it in their system and throw it away at the end of the day. There’s no recycling or sending it back to the manufacturer… Also, I can’t stand the idea of throwing more things in the trash than absolutely necessary. We’re not perfect at our house, but we try to be conscious of what we’re throwing away and whether it can be recycled or not. I know our contribution is small, but it’s still something.
So I set myself up for a “no-buy” year.
And it basically started this time last year and is still going strong. My No-Buy year is just what it sounds like… I have gone a whole year without buying makeup or skincare (except critical replacements like mascara, brows, foundation, etc when I run out of all of the products I have in that category). You can read more about it here. I did an inventory of my makeup collection, skincare, and hair care. I’ve been updating my spreadsheet and regularly marking off items I’m using up or tossing if it’s expired. I started counting in January of 2019 though and I’ve already used up 52 products out of 270. That’s a sizeable amount. Granted, it includes foil samples, travels size products, and other gifts with purchase that I had collected over time. But I’ve actually been working my way through stuff rather than letting it collect dust.
The biggest issue I’ve run into is that my skin is not the biggest fan of my using all of these brands and different products all the time (I bet you thought I was going to say not buying more makeup – more on that in a moment). More prominent breakouts have been the norm for me lately and I’m not a fan. At all. It wants consistency and genuinely good products. So nearing the end of my skincare “collection” I spent some serious time on Reddit under r/skincareaddiction and figured out that you don’t have to spend a ton of money to take care of your skin. So I picked up a good moisturizer, serum treatment, toner, and cleanser and that’s what I’m sticking to. I also joined the r/makeuprehab and r/panporn subreddits to help keep me motivated an on track. It’s easier when you surround yourself with like-minded people who share similar goals to prevent aimless spending. It’s been surprisingly simple to not spend money on makeup. I don’t go to Sephora, Ulta, or even Target unless I absolutely need to. I also take a list to keep me focused.
Then there’s the beauty blogging world*
Youtuber drama has been at an all-time high. They’re doing shady things to each other, so why do we as consumers think they’re being honest with us? They recommend products that work for them. I also find that they talk pretty negatively about products that are better suited for the “everyday girl.” They tend to hate on light/medium coverage foundations and opt for the “full face beat”. But the average girl doesn’t have time for a 47-step face of makeup. Some days I barely have 47 seconds to put it on. They push buying constantly and promote every brand’s new launch. They make millions of dollars but are preying on those who make minimum wage.
I’m not saying that all beauty gurus/influencers are bad people, but they do take advantage of us if we let them. It’s not their fault if we buy into everything they say. We’re responsible for our own actions and purchases. For some people that constant spending on makeup is the lifestyle, they want to live and that is perfectly okay. I’m not here to judge. I’m just choosing a different path for myself. I think the one aspect that I can’t get over is that most Youtube beauty viewers are between the ages of 12-19. They’re young, impressionable, and deserve good role models. They should hear about planning for the future, the importance of education, self-confidence, makeup that enhances your natural beauty and treats your skin right…
* I want to note that it’s not all beauty youtubers, but I admit I am making a pretty blanket statement here. You’re entitled to your own opinions, as am I.
Also, I want better for myself too
I’m more concerned with how my daily living impacts the environment, my future financial goals and life goals, being healthy, dealing with stress in a healthy way, enjoying my own hobbies, spending time with my family and friends, and signing offline more. I still want to share good beauty and skincare products that nurture my skin, but just not every product I try or use. I want to share my art, how to make working a 9-5 easier, and everything else that comes along the way. I’m also not going to write on a regular basis. I will only write when I want to and I’m going to be okay with that. There’s no doubt in my mind that I will lose some readers over this, but hope that my honesty and future posts will still bring more.