High-end v. Drugstore Makeup Dupes

Since I’ve decided to seriously budget this year (have I told you guys this yet?), I am cutting back the makeup portion of my budget tremendously. For one, I have a ridiculous amount of makeup and it doesn’t last forever. Secondly, I spent A LOT of money on makeup and beauty products last year. And this year, I’ve decided I’d rather work towards a new car than needing to expand my makeup storage (again). So, I’ve spent some time putting together some drugstore makeup dupes for high-end products.

A lot of these are new products, and are not going to be exact dupes, but are very close if you’re looking to save some dollar bills.  Less expensive makeup doesn’t mean poorer quality. And let’s be honest here for a second: THE DRUGSTORE BEAUTY BRANDS ARE KILLING IT WITH NEW PRODUCT LAUNCHES AND BRINGING SOME KICK ASS MAKEUP TO THE TABLE.

DISCLAIMER: Some of the dupes that are listed below are not exact.

I am not claiming that each of these is a perfect dupe for their high-end counterpart. I’ve chosen these products as dupes for each other for different reasons that are all outlined below! The color, application, consistency of each product is going to be slightly different – after all, they are a dupe, not the exact product! The end goal is to save a bit of money and still have awesome makeup!

kristin marie blog; high end v. drugstore makeup dupes, anastasia beverly hills, master by mario palette, modern renaissance palette, kylie royal peach palette, laura mercier transluscent powder, milk makeup blur stick, benefit porefessional, benefit gimme brow, dr. brandt, peter thomas roth


Dupe Breakdown

ABH Brow Definer v. Wet n’ Wild Ultimate Brow Pencil  This has the same application style with the triangular tip to apply the pencil with. ABH Brow Definer | Wet n’ Wild Ultimate Brow Pencil

ABH Brow Wiz v. NYX Micro Brow Pencil This has the same “hair like” application style with the skinny pencil tip. I honestly prefer these to the first triangular type as I find it’s easier to apply and gives more focused control. ABH Brow Wiz | NYX Micro Brow

ABH Master by Mario Palette v. Wet n’ Wild Color Icon 10 Palette in Comfort Zone Before I go too far into these dupes, this is NOT a bash on ABH. Her products are phenomenal and some of my favorites, but this gal is on a budget this year, and if there are other options, I’m going for it. Wet n’ Wild just released this updated Comfort Zone Palette to include more shades. It has a similar feel to the Master Palette, which was limited edition and no longer available for purchase. ABH Master by Mario (sold out) | Wet n’ Wild Color Icon 10 Palette in Comfort Zone

ABH Modern Renaissance v. Wet n’ Wild Color Icon 10 Palette in Rose’ in the Air Again, very similar color scheme with some pretty close shade matches. Great if you’re unsure about using the MR color scheme, but want to try it. Save those dollar bills, girl! ABH Modern RenaissanceWet n’ Wild Color Icon 10 Palette in Rose in the Air

Kylie Cosmetics Royal Peach Palette v. Wet n’ Wild Color Icon 10 Palette in Not a Basic Peach This is a dupe that is less closely matched than others. It has similar vibes as far as the color scheme goes, but the blue shades are obviously different. Kylie Cosmetics Royal Peach PaletteWet n’ Wild Color Icon 10 Not A Basic Peach

Laura Mercier Translucent Powder v Maybelline Fit Me Loose Finishing Powder I feel like these are self-explanatory. I couldn’t find a translucent shade of the Maybelline powder, but sometimes one that matches your skin tone can be better anyways (less of a white, dusty finish). Laura Mercier Translucent Powder | Maybelline Fit Me Loose Finishing Powder

Benefit Porefessional v. Maybelline Baby Skin Pore Eraser This is a more well-known dupe. Both are silicone based pore filling primers. I really do enjoy using both of these! They are great for filling in pores and helping create a smooth base to apply your foundation on. Benefit Porefessional | Maybelline Baby Skin Pore Eraser

Dr. Brandt Magnetight Age Defier v. Elf Beauty Shield Magnetic Mask I surely cannot afford to spend $75.00 on a face mask, but I can vouch for the Elf magnetic mask. It’s such a fun product to use. I did a full review of it and demo over on my Youtube Channel. If you check it out, be nice! It was one of my first videos and I have upgraded my camera since then! Dr. Brandt Magnetight Age Defier | Elf Beauty Shield Magnetic Mask

Benefit Gimme Brow v. Essence Make Me Brow Benefit has recalled this product for some reason, but I believe they have released another in its place. So if you miss your Gimme Brow, you should check out Essence. I really love this product for my natural brow days! Benefit Gimme Brow (recalled – possibly being re-branded) | Essence Make Me Brow

Milk Makeup Blur Stick v. Elf Prep and Blur Stick This is a brand new launch from Elf and has a very similar description to Milk’s Blur Stick. Milk Makeup Blur Stick | Elf Prep and Blur Stick

Peter Thomas Roth Brightening Bubbling Mask v. Elf Hydrating Bubbling Mask If you have oily skin, Elf also has a couple other variations of the bubbling masks. They are another fun, yet beneficial addition to anyone’s skincare routine. Peter Thomas Roth Brightening Bubbling Mask | Elf Hydrating Bubbling Mask


Do you have makeup dupe favorites? I’d love to hear them and have the chance to try them out! Leave me a comment with your favorite dupes!!

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  1. February 26, 2018 / 9:34 pm

    The NYX Micro Brow pencil is such a good dupe for Brow Wiz! I started using the NYX one because the ABH one seems to run out super quickly and –for $23– I want it to last awhile.

    Great post! x


    • Kristin
      April 1, 2018 / 8:41 am

      I agree. Nyx is likely my favorite brow pencil. It’s inexpensive and the tip stays sharp. It doesn’t break – my Colourpop pencil broke off all the time because it was too soft. My spoolie doesn’t break off on my micro brow like I’ve heard it does on Brow Wiz. I really don’t think you can go wrong with it! It definitely also lasts a lot longer. Thanks love!

  2. March 7, 2018 / 3:45 am

    Such a great post and so detailed it’s so interesting to read the differences. I find some drug store alternatives do the same and are the same quality but half the price. I love soap and glory eyebrow pencils xx

    • Kristin
      April 1, 2018 / 8:30 am

      Thank you! I honestly didn’t know that soap and glory had a makeup line until about a year ago. I’ll have to check out their brow pencils soon! Thanks for the suggestion!

    • Kristin
      July 28, 2019 / 10:22 am

      Oooh I haven’t tried soap and glory makeup. I always look at it, but just haven’t tried any. I’ll definitely have to pick up their brow pencil and try it out!!

  3. March 7, 2018 / 8:24 am

    Some great dupes that you’ve found I’m particularly intrigued by the Elf Bubbling mask I’ve lusted over Peter Thomas Roth products for a while so to hear their is a cheaper alternative is definitely something I’m gonna keep my eyes peeled for.

    Emma x

    • Kristin
      April 1, 2018 / 8:27 am

      Right??! I’ve always been a little hesitant about elf products, but they have really stepped up their game. I also love high-end skincare, but can’t afford to spend that much money on skincare all the time. I’m also obsessed with skincare and masks so I couldn’t resist the bubble mask. x.

  4. March 10, 2018 / 5:18 pm

    The e.l.f. HD Lifting Concealer is a dupe for the NARS concealer!

    • Kristin
      April 1, 2018 / 8:23 am

      I don’t think I’ve even tried their lifting concealer! Is that the one that comes in the double ended tube? If so, I wasn’t the biggest fan of that one. I pine over NARS concealer, but would much rather have an affordable option to look into trying out! I think Nyx or MUR have my favorite drugstore formulas.

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